top of page
  • Rebecca Harris

Day 1 : We must Ask and Validate

We must get close enough to our customers in such a way that we really understand what they need.

On a new initiative, we may not have the luxury to have years of customer data or metrics available to us. We might even need to build a business case to get the Analytics in place. It doesn't mean we can't start. A design sprint can assist us to take a scientific approach to discovering, prioritising, designing and testing a new product, service or feature.

One of our greatest risks in product development is building a product that customers don't want. We can follow a design thinking approach to reduce the risks quickly by learning and pivoting in just a few days with a small number of customers. This allows us to adjust, kill or grow the idea with reduced risk and increased knowledge of the opportunity.

40 views0 comments

Recent Posts

See All


bottom of page